Won a silver for Best New Branded Website at the DTC Perspectives Awards
The brolucizumab “Masterpiece” campaign was driven by the truth of “fluid as the enemy” in managing wet AMD. The presence of fluid is the key driver in treatment decisions and thus tied to preserving vision. With that insight, our creative campaign was focused on elevating an ECP’s primary tool in making treatment decisions: the OCT.
With the brand promise of “superior fluid resolution”, we decided to depict an OCT showing a healthy macula, a work of art. To bring in the artistic concept we fused the OCT scan with a impressionistic styled painting. This style was the most seamless when incorporating the OCT into the painting.
Alzheimer’s—especially in the early stage—doesn’t have to be about confinement. We can still help patients stay out there, living in the here and now.
Celebrate the Cycle
Young Cannes Lions Submission 2018
In rural India many young girls are shamed for having their periods.
The stigma and lack of education regarding menstruation makes it one of the leading causes of reproductive disease.
We created a children’s book to help educate young girls and boys about menstruation, to help break down stigmas, and Celebrate the Cycle.
Copywriter- Sasha Mishkin
Copywriter- Mary Kate Coonan
Illustrator- Shawn Taylor
Faces of the South
The South Magazine Faces of the South Advertising Campaign
Overview
Everyone wants a sneak peek at the face behind the mask, the brains behind the operation. Well, consider this issue the unmasking of the Faces of the South. As modern-day movers and shakers, they run the businesses, city organizations, educational entities, and spiritual sanctuaries that have put and kept Savannah on the map. It’s also a celebration—a thank you to and a thank goodness for those who care.
Process
It was our fifth anniversary issue and the occasion called for something special. The design team at South Magazine brainstormed a creative, dynamic, and inventive way to advertise.
We decided to execute an advertising campaign with an editorial approach; a unique advertising opportunity for local business owners to show their “face behind the business”. Full-page, black and white, editorial-style ads were used to cultivate the more personal style we aimed to achieve, yielding a holistically dynamic campaign when viewed together in the book on the right side of each page. The result was a series of beautiful images that provided the viewer with an opportunity to meet “the faces” of their favorite local businesses. Working with some of the best photographers in the area, I scheduled hundreds of photo shoots with local clients at various locations around the city. I collected and complied copy, which was subsequently edited and summarized to describe each business and their mission to serve the community.
Execution
I scheduled hundreds of photo shoots with some of the best photographers in the area in addition to personally working with each client to brainstorming concepts on how they best wanted to portray their business and themselves. The types of desired sentiment spanned humorous, serious, beautiful, scenic, environmental, and more—all of which our team brainstormed and created for the shoot. Upon this, I was responsible for relaying the information to the photographer. Naturally, the photographers assessed the milieu upon arrival and was encouraged to apply their own creative twist. Through this research intensive process, we were able to express the personality, mission, and feel of each business and business owner in their respective ad, ultimately yielding a highly personal and distinctive advertising campaign.
Contributors:
Hannah Clough- Advertising Art Director
Lauren Hunsberger - Managing Editor
Photographers
Josh Branstetter - Jabberpics
Shawn Heifert
Tim Johnson
Christine Hall Photography
Inspired Posters
Student Work Portfolio Course, Georgia Southern University
Objective
To select an artist or designer and create a poster series that mimicked their style. I selected designer Aesthetic Apparatus, recognized for their distinct printmaking style and creative concept posters.
News Capsule
News Capsule is a publication that provides GNYHA Services’ pharmacy members with important information that supports them in their day-to-day business and clinical management. Topics include industry trends, regulatory developments, GNYHA Services advocacy efforts, best practices from peers, and continuing education.
Publication Schedule
Biannual
Audience Profile & Circulation
Pharmacy Directors
Buyers
Clinical Pharmacists at GNYHA Services Member Hospitals
Reaches around 750 individual
The Grateful Hound website was a student project for my Savannah College of Art Design (SCAD) web design course. The challenge was to pick a local business with a poor website design and improve upon not only it’s aesthetics but also the functionality from a UX/UI perspective. I designed and coded the entire website from scratch using HTML 5 and CSS. I visited the shop and spoke with the owner to obtain insight and inspiration. I researched competitors and determined how to set the brand apart while tying in the pet/animal theme and maintaining the original essence of the brand.