https://dawnzerahcp.com/

https://dawnzera.com/

Best Point-of-Care Campaign - 2026 Manny Award Winner

In this concept, the unpredictable nature of HAE attacks is portrayed across everyday environments. For DTC, we show a coffee shop and an airport to highlight how vulnerable travel and even simple daily moments—like grabbing a coffee—can be for patients. For HCPs, we depict a doctor’s office and an outdoor setting. In each scene, neon signage reflects the uncertainty experienced by both patients and providers. With a “flip of the switch,” the message illuminates to reveal an empowering sentiment—symbolizing the clarity and confidence patients and clinicians can expect when they switch to Dawnzera.

Won a silver for Best New Branded Website at the DTC Perspectives Awards

Ultomiris.com/NMOSD

Patients living with NMOSD deserve ZERO relapses and now, with Ultomiris, they can achieve it. When it comes to NMOSD, often times the irreversible damage takes place during attacks. Zero relapse means zero risk of unforeseen attacks leading to freedom from the burden of disease and greater quality of life.

To tell this empowering story, we featured 4 patients looking confident in their environment. We took inspiration from Wes Anderson's heavily curated set designs to tell a visual story about these patient's lives. We learn a lot about their personality, work ethic, hobbies and family lives through their surroundings

We feature a woman in her early forties, a plant store owner surrounded by a beautiful greenhouse. She looks directly into camera with an empowered stance and confident smile.

An antique store owner in her sixties stands confidently in her store looking directly into camera surrounded by her vintage goods and quirky items.

A man in his fifties is featured in his music loft surrounded by old guitars, amps, records, and items he's collected over the years.

Finally, a mom in her forties wears a blazer and jeans representing the balance of being a working mom and the many roles she plays. She's featured in her living room at her work desk, surrounded by family photos, toys, with her dog at her feet.

When bringing this campaign to life we knew the sets and the patient's confident demeanor were essential parts of the story. We enlisted director and photographer, Gary Salter to tell our visual story. His eye for set design and authentic character-driven observational photography made him the perfect fit for this campaign.

The campaign was shot on 4 heavily curated sets over the course of a week in Miami, FL.

For those living with NMOSD, Ultomiris is a game-changer and a potential for zero relapse means everything. It allows them freedom from fear of relapse and the confidence to live their lives on their terms.

https://nmosd.com/

For patients living with NMOSD the path to answers can feel isolating and daunting. Often times they are misdiagnosed for years, and suffer unnecessary relapses prior to receiving a correct diagnosis. The unbranded campaign for Alexion, Navigating NMOSD, helps to not only define the disease but also guides patients to answers.

We enlisted award winning illustrator, Eiko Ojala who has produced work for Apple, The New York Times, Time Magazine, and Nokia (to name a few) to bring this campaign to life. The unbranded campaign utilizes a paper cutout design to illustrate the inner and outer workings of NMOSD.

Central to the campaign is a paper cutout hero image that spells out N-M-O-S-D. Inside the letters of the cutout design, illustrations such as the brain, spinal cord, and astrocytes highlight the science behind NMOSD. Outside the letters, we see the landscape of everyday life for patients, depicting individuals taking part in a rich array of everyday activities and relationships. People with NMOSD are represented in yellow in the hero visual and throughout the campaign.

The design is a nod to the fact that NMOSD need not hold patients back from living a fulfilling life, no matter where they are in their treatment journey.

Fear of swells from sex causes an already isolated population to feel even more lonely. In our recent ATU, 40% of respondents say their HAE affected their ability to engage in intimate relationships, and 60% say it affected their ability to engage in physical intimacy.

WHAT IF they could be reminded that intimacy doesn’t need to involve sex at all.

Introducing
The No Drama Sutra

This isn’t some dry, clinical manual. It is the first of its kind creation, curated specifically for those with HAE who crave deep, soul-shattering connection but need or want to play by a different set of rules. This is The No Drama Sutra. This collection was born from the whispers of real patients and the raw truths of their stories.

In collaboration with an illustrator, each “position” will be designed to help you navigate the delicate dance of intimacy without prioritizing you-know-what. Sex. We’re talking about sex.

Neurologists are living in a world without a full understanding of how CIDP works. This incomplete picture of the disease limits their ability to help patients achieve their treatment goals.​

Imagine another world—one where the science of CIDP is around every corner. Where HCPs have the knowledge they need to give their patients a better shot at protection and recovery. Entering the complement side of CIDP just may make this all possible.​

NMOSD is very rare and therefore often isolating for patients. There's only an estimated 15,000 people diagnosed in the US and many are often misdiagnosed with MS.

The rarest diseases deserve the strongest communities so we paired with Alexion to create Never Alone. An annual event meant to bring awareness to NMO, and create a community of patients and caregivers to learn from the specialists in the field and find support from each other.

We wanted the branding to feel powerful, emotional and bold. Bold type paired with black and white photography to infuse emotion, offset with a pop of green (representing NMOSD awareness). There's an edginess yet confidence to the look and feel. An awareness campaign that feels welcoming yet empowering. Hashtags like #NotMS and #KnowNMO speak to the long journey that this community has had to get answers.

Last year's event was a great success for Alexion and they have plans to host it annually during NMOSD Awareness Month.

With Pfizer's new respiratory health service staying on top of you and your family's health is now a no brainer. Pfizer is partnering with Walgreens to create a convenient, one-stop health hub for shoppers to have over the counter and prescription meds delivered to their door, consult with doctors over the phone, and schedule their COVID-19 and flu vaccines all in one place.

We created custom illustrations that tell a memorable, humorous story of convenience. These patients gain access to all their respiratory health needs while exerting the least amount of effort possible. A man scrolls the virtual health hub using nothing but his big toe. A woman takes a nap on her phone while curling up with her cat. A girl's phone effortlessly floats in front of her while she scrolls. These illustrations, done in a nostalgic style, create a visual nod to a simpler time and tell the story of ease in a memorable and light-hearted way.

2026 Manny’s Award Winner - Best Point of Care Video

Creatively, the goal was to move beyond a standard, dry onboarding video and instead deliver something engaging, memorable, and story-driven. To achieve this, we drew from the Dawnzera campaign and incorporated the signature “switch” element. The switch becomes the central device the PEM (patient education manager) uses to transition between chapters, seamlessly moving the viewer through narrative vignettes and explainer content. The structure is chapter-based for tracking engagement, and the visuals feature brand-forward monochromatic sets accented with neon for key information. The IFU and program materials anchor the content in accuracy, while the storytelling approach boosts engagement, recall, understanding, and persuasion. The cast includes an actor as the patient and Lissette an actual Ionis PEM.

People with MACLD often adapt to symptoms like coughing, fatigue, or shortness of breath, dismissing them as minor inconveniences or simply part of everyday life. But in MACLD, these seemingly small shifts can be telltale signs of disease progression. Left unchecked, they can grow into bigger disruptions that gradually take over patients' lives limiting independence, daily activities, and overall quality of life.

The campaign helps patients recognize that these symptoms aren't just nuisances to be managed or ignored. They're important signals that deserve attention and conversation with their healthcare team before irreversible lung damage occurs.

In MACLD, it's important to sweat the small stuff because small symptoms can lead to big impacts.

In a world of pill fatigue and forgettable follow-ups, we need someone to help doctors choose what's "just right."

Enter Goldi.

Our high-fashion heroine and queen of "just right," Goldi knows that the best things always come in threes. Three bears. Three bowls. And now, just 3 annual dosing visits with APRETUDE. Through wit, glamour, and unmistakable confidence, Goldi helps HCPs see that APRETUDE offers a "just right" treatment plan for patients seeking a comprehensive approach to HIV prevention - making protection feel simpler, more memorable, and beautifully balanced.

You wouldn’t treat anxiety with eyedrops. Lung disease with moisturizing cream. Lymphoma with Melatonin. But that’s what you’re doing when you only treat the surface symptoms of SjD

The brolucizumab “Masterpiece” campaign was driven by the truth of “fluid as the enemy” in managing wet AMD. The presence of fluid is the key driver in treatment decisions and thus tied to preserving vision. With that insight, our creative campaign was focused on elevating a doctor's primary tool in making treatment decisions: the OCT scan. 

With the brand promise of “superior fluid resolution”, we depicted an OCT scan showing a healthy macula as a work of art.

To create our custom OCT masterpiece we enlisted an impressionistic painter from England to bring the campaign to life. The impressionist style of painting works with the texture found on an actual OCT scan so the style was the most seamless when incorporated into the painting. The piece was shipped to NYC where the photoshoot took place. The painting was also on display at the launch party in Amsterdam for real doctors to admire and learn about Beovu's introduction into market.

KOSELUGO® is the FIRST and ONLY FDA-approved treatment for pediatric patients 2 years of age and older who have a rare type of tumor called neurofibromatosis type 1 (NF1) and symptomatic, inoperable plexiform neurofibromas (PN). These types of tumors typically grow fastest in the first 10 years of life so early action is crucial.

Alexion tasked us with revamping their campaign to tell a more emotional and impactful story about how Koselugo can change these children and their families lives for the better. Koselugo SHRINKS tumor volume so kid’s childhood (dreams, wonders, passions) can GROW.

The consumer campaign focuses on active children. Caregivers are in the picture, but not the focus. “GROW” plays a bigger role in the story to speak to the benefit of Koselugo. We also use the magenta circles from the logo to add an active, positive energy that helps to pull branding through our visual.

To bring this narrative to life in the most authentic way possible, we recruited 3 children (who are living with NF1 PN) and their families to participate in the shoot. Ages ranging from 5-14 years old. We asked the children what their favorite hobbies were and built the shoot around them so that their passions and personalities came through in the images. We also included one of the parents in the shoot to highlight the relationship between child and caregiver and how NF1 impacts the whole family.

We enlisted husband and wife duo Jeremy and Claire Weiss of Day 19 to shoot the campaign.

Their authentic approach and experience working with children (and being parents themselves), made them the perfect photographers to tell our story. We loved their approach, having two cameras shooting at once. One "tethered "camera which was displayed on screen throughout the shoot, closely following the shot list and another "un-tetherd"- that's where the candid magic happened. Capturing genuine facial expressions, the unplanned, honest, beautiful moments in between.

The campaign was shot over 2 days on set in beautiful homes located in Montclair, NJ. This campaign is meant to celebrate kids being kids, and their ability to pursue their passions and dreams with the help of Koselugo.

Celebrate the Cycle

Young Cannes Lions Submission 2018

In rural India many young girls are shamed for having their periods.

The stigma and lack of education regarding menstruation makes it one of the leading causes of reproductive disease.

We created a children’s book to help educate young girls and boys about menstruation, to help break down stigmas, and Celebrate the Cycle.

Copywriter- Sasha Mishkin

Copywriter- Mary Kate Coonan

Illustrator- Shawn Taylor